Starting or Developing a Craft Business in Ireland One Day Workshop

 

***Please note the price is €100 per person but places are limited to 6 people. Includes one days training with all materials, 10am to 4.30pm Wed 7th September 2011. Plus email follow up support and mentoring and a one hour one to one session*** 

Venue: Workshop Room, The Crafty Alley Shop, 6B Scotts Street, Killarney. Book by calling 0646630800 or online www.craftyalley.com 

A €50 non refundable deposit is required to book place with payment in full one week before workshop. If for whatever reason the workshop is canceled we will move the workshop to another date. 

Introduction

This course is aimed at people who wish to start or develop a business in Ireland in selling their handmade crafts.

Proposed Modules

1.       Introduction to starting or developing a craft business

1.       Motivation – what got you here and what will keep you going.

2.       Goal setting – Setting achievable and challening business goals

3.       Creative thinking techniques – thinking outside of the box

2.       Marketing research

1.       How to research your market

3.       Defining your craft business marketing plan

1.       Creating a brand and deciding on a product or portfolio of products to market

2.       Pricing – Defining your costs and planning your profit

3.       Place – This module will cover the work place

1.       Working from home – the highs the lows

2.       Renting a premises

3.       Online market places (Etsy, Ebay etc.)

4.       The Craft Fair – the who, what, why, when,where and how to take your product to the market.

5.       Wholesale – selling to retail stores

6.       Ecommerce website – The pros, cons and options of selling through a website

4.       Promotion

1.       Developing an online profile – Twitter, Facebook, Blogging

2.       PR – How to get into local and national press

3.       Printed advertising

4.       Free advertising

5.       Packaging

4.       Getting Support

1.       Identifying sources of support

1.       Enterprise boards

2.       Business networks

3.       Online networks

4.       Information resources

5.       Crafting communities

5.       Starting a business in Ireland information

1.       Information sources for starting a business in Ireland

About the Facilitator

Cathy Giles has worked in training for community partnerships, private and corporate training since 2003. She holds qualifications in Marketing (DIT, CIM), Life and Business Coaching and a Bsc in Education and Training (hons) (DCU). Cathy always had a keen interest in craft businesses and in 2008 opened her own craft business in Kerry supplying the local community with both supplies and creative workshops for adults and children.

 

©Cathy Giles 2011

Cathy Giles, The Crafty Alley Shop, 6B Scotts Street, Killarney, Co. Kerry

Phone: 0646630800       Web: www.craftyalley.com   Email: cathy@craftyalley.com

Facebook Page – www.facebook.com/thecraftyalleyshop

Twitter – www.twitter.com/craftyalleycat     Blog www.craftyalley.blogspot.com

Whats been happening over here

Hi all,

I cannot believe it is August, did somebody steal July?

Summers here are always about planning Autumn and Winter...summer gets planned in January etc.

We restocked our wool with end of summer and beginning of winter lines, we got all our back to school bits and bobs in and we have been birthday partied out!

We were thrilled when Amélie Gagné came to teach a one day acrylic beginners class and we hope to have her back in the Autumn for another workshop.

Mairead Sharry are regular fibre and textile craft teacher was here also teaching a lovely group of Spanish Students how to felt. The all had great fun and went back to Spain with gorgeous felted bags and wall hangings.

Clare Buswell was also here teaching card making which was as usual an enormous success. We have Clare booked in again for Autumn and Winter (a special Christmas Card making Workshop).

Lots to look forward to in terms of workshops in the Autumn and Winter including Oil Painting, Acrylic Painting, Textiles, Card Making, Scrapbooking....

We'll be back with dates very soon

Cathy