Thursday, August 11, 2011

Starting or Developing a Craft Business in Ireland One Day Workshop

***Please note the price is €100 per person but places are limited to 6 people. Includes one days training with all materials, 10am to 4.30pm Wed 7th September 2011. Plus email follow up support and mentoring and a one hour one to one session*** 

Venue: Workshop Room, The Crafty Alley Shop, 6B Scotts Street, Killarney. Book by calling 0646630800 or online 

A €50 non refundable deposit is required to book place with payment in full one week before workshop. If for whatever reason the workshop is canceled we will move the workshop to another date. 

This course is aimed at people who wish to start or develop a business in Ireland in selling their handmade crafts.

Proposed Modules
1.       Introduction to starting or developing a craft business
1.       Motivation – what got you here and what will keep you going.
2.       Goal setting – Setting achievable and challening business goals
3.       Creative thinking techniques – thinking outside of the box
2.       Marketing research
1.       How to research your market
3.       Defining your craft business marketing plan
1.       Creating a brand and deciding on a product or portfolio of products to market
2.       Pricing – Defining your costs and planning your profit
3.       Place – This module will cover the work place
1.       Working from home – the highs the lows
2.       Renting a premises
3.       Online market places (Etsy, Ebay etc.)
4.       The Craft Fair – the who, what, why, when,where and how to take your product to the market.
5.       Wholesale – selling to retail stores
6.       Ecommerce website – The pros, cons and options of selling through a website
4.       Promotion
1.       Developing an online profile – Twitter, Facebook, Blogging
2.       PR – How to get into local and national press
3.       Printed advertising
4.       Free advertising
5.       Packaging
4.       Getting Support
1.       Identifying sources of support
1.       Enterprise boards
2.       Business networks
3.       Online networks
4.       Information resources
5.       Crafting communities
5.       Starting a business in Ireland information
1.       Information sources for starting a business in Ireland

About the Facilitator
Cathy Giles has worked in training for community partnerships, private and corporate training since 2003. She holds qualifications in Marketing (DIT, CIM), Life and Business Coaching and a Bsc in Education and Training (hons) (DCU). Cathy always had a keen interest in craft businesses and in 2008 opened her own craft business in Kerry supplying the local community with both supplies and creative workshops for adults and children.

©Cathy Giles 2011

Cathy Giles, The Crafty Alley Shop, 6B Scotts Street, Killarney, Co. Kerry
Phone: 0646630800       Web:   Email:

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